Our story

Hi, I'm Nyameba. Welcome to Pholex.

A small UK shop with a simple idea: everyday essentials that genuinely make life easier for pets and the people who love them.

Based in the UK Tracked delivery to 31 countries 30-day returns
Nyameba, founder of Pholex.Pets
Nyameba with his golden retriever and tabby cat
NyamebaFounder, Pholex.Pets

The one your dog gives you from the bottom of the stairs when the jump has started to feel a bit too high. The one your cat gives you at 6am, sitting beside an empty bowl like you've personally let them down. If you share your home with a pet, you know exactly the look I mean.

That look is why Pholex exists.

From people to pets

By day, I'm a network marketer. My whole career is built on one simple rule: only recommend what you truly believe in. People come back when you're honest with them, and they walk away the moment you're not.

When I looked at the pet products out there, I saw the opposite. Endless choice, glossy photos, and far too many things that promised the world and ended up at the back of a cupboard. So I decided to build the kind of shop I'd want to buy from: a small, carefully chosen range of essentials that actually make everyday life easier for pets and the people who love them.

Made for real life in the UK

Pholex was born here in the UK, where dog walks happen in the drizzle, winter evenings arrive at 4pm, and pets are part of the family. That's why you'll find cosy beds for long dark nights, warm coats for wet walks, soft steps for older joints, and automatic feeders for the days you're out longer than planned.

Shop the story

Shop all essentials
Cactus Cave Cat Bed Long dark nights Cactus Cave Cat Bed £95.71 Double-Layer Pet Winter Jacket Wet walks Double-Layer Pet Winter Jacket From £21.32 Foldable Pet Stairs – 2 or 3 Steps Older joints Foldable Pet Stairs – 2 or 3 Steps From £56.50 6-Meal Automatic Pet Feeder with Voice Recorder Long days out 6-Meal Automatic Pet Feeder with Voice Recorder From £62.68

The journey so far

How Pholex came together

  1. Step 1

    The idea

    I noticed how many pet products looked great online but didn't make daily life any easier. I knew there was room for a more honest kind of shop.

  2. Step 2

    Choosing the range

    Feeders, steps, grooming tools, beds and coats, each one chosen around real routines rather than trends.

  3. Step 3

    Pholex opens

    Pholex.Pets opens online, here in the UK, with free UK shipping on orders over £60.

  4. Step 4

    Going further

    Tracked delivery now reaches the UK, the European Union, the United States, Canada and Australia.

Nyameba's golden retriever and tabby cat

03 · The quality control team

Meet the real bosses

The golden retriever and the tabby cat beside me in the photo are my toughest critics. If a bed isn't comfy, they ignore it. If a feeder is fussy, I hear about it.

They're the reason I care about the small details, and why nothing gets into the shop just because it looks nice.

Our promise

What you can count on

  • Everyday essentials for dogs and cats, chosen for real routines, not trends

  • Honest descriptions, with sizes and plug types spelled out, so there are no surprises

  • Free UK shipping on orders over £60

  • Tracked delivery to the UK, the European Union, the United States, Canada and Australia

  • 30 days to return unused items

  • Secure checkout with Apple Pay, Google Pay, PayPal and major cards

  • A real person on the other end of every email

Let's talk

Tell me about your pet

Not sure which feeder suits your cat, or which steps are right for your dog? Email me and tell me about your pet. I'd genuinely love to help you choose.

Email NyamebaShop all essentials

Thanks for being here, and for trusting a small UK shop with the ones you love most.

From my home to yours

Nyameba

Founder, Pholex.Pets